Class awStats

Description
Description | Descendents | Vars (details) | Methods (details)

Statistics about an ad or criterion within an ad group or campaign.

Located in /classes/cm/Stats.php 

awComplexObject
   |
   --awStats
Direct descendents
Description | Descendents | Vars (details) | Methods (details)
Class Description
class awCampaignStats Represents stats specific to Campaigns.
class awAdExtensionOverrideStats Represents stats specific to AdExtensionOverrides.
class awAdStats Represents stats specific to Ads.
class awCampaignAdExtensionStats Represents stats specific to CampaignAdExtensions.
Variable Summary
Description | Descendents | Vars (details) | Methods (details)
awMoney $averageCpc
awMoney $averageCpm
double $averagePosition
double $avgCallDurationSecs
long $callDurationSecs
long $clicks
double $conversionRate
double $conversionRateManyPerClick
long $conversions
long $conversionsManyPerClick
awMoney $cost
awMoney $costPerConversion
awMoney $costPerConversionManyPerClick
double $ctr
string $endDate
long $impressions
double $invalidClickRate
long $invalidClicks
string $network
long $numCalls
long $numMissedCalls
long $numReceivedCalls
string $startDate
long $totalConvValue
double $valuePerConv
double $valuePerConvManyPerClick
long $viewThroughConversions
mixed $_checkFields
Method Summary
Description | Descendents | Vars (details) | Methods (details)
void factory ( $row,  $className)
Variables
Description | Descendents | Vars (details) | Methods (details)
awMoney $averageCpc

Average cost per click.

<span class="constraint Selectable">This field can be selected using the value "AverageCpc".</span><span class="constraint Filterable">This field can be filtered on.</span>

awMoney $averageCpm

Average Cost Per Impression.

<span class="constraint Selectable">This field can be selected using the value "AverageCpm".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $averagePosition

Average position of ads.

<span class="constraint Selectable">This field can be selected using the value "AveragePosition".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $avgCallDurationSecs

Average call duration in seconds.

<span class="constraint Selectable">This field can be selected using the value "AvgCallDurationSecs".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $callDurationSecs

Total call duration (in seconds) of all calls.

<span class="constraint Selectable">This field can be selected using the value "CallDurationSecs".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $clicks

Number of clicks.

<span class="constraint Selectable">This field can be selected using the value "Clicks".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $conversionRate

Conversion Rate.

<span class="constraint Selectable">This field can be selected using the value "ConversionRate".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $conversionRateManyPerClick

Conversion Rate (many-per-click).

<span class="constraint Selectable">This field can be selected using the value "ConversionRateManyPerClick".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $conversions

Number of conversions.

<span class="constraint Selectable">This field can be selected using the value "Conversions".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $conversionsManyPerClick

Number of conversions (many-per-click).

<span class="constraint Selectable">This field can be selected using the value "ConversionsManyPerClick".</span><span class="constraint Filterable">This field can be filtered on.</span>

awMoney $cost

Cost.

<span class="constraint Selectable">This field can be selected using the value "Cost".</span><span class="constraint Filterable">This field can be filtered on.</span>

awMoney $costPerConversion

Cost per Conversion.

<span class="constraint Selectable">This field can be selected using the value "CostPerConversion".</span><span class="constraint Filterable">This field can be filtered on.</span>

awMoney $costPerConversionManyPerClick

Cost per Conversion (many-per-click).

<span class="constraint Selectable">This field can be selected using the value "CostPerConversionManyPerClick".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $ctr

Click Through Rate.

<span class="constraint Selectable">This field can be selected using the value "Ctr".</span><span class="constraint Filterable">This field can be filtered on.</span>

string $endDate

Ending date (inclusive) of the statistics. Format is YYYYMMDD.

long $impressions

Number of impressions.

<span class="constraint Selectable">This field can be selected using the value "Impressions".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $invalidClickRate

Invalid click rate. Note: This field is valid for campaigns only.

<span class="constraint Selectable">This field can be selected using the value "InvalidClickRate".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $invalidClicks

Invalid clicks. Note: This field is valid for campaigns only.

<span class="constraint Selectable">This field can be selected using the value "InvalidClicks".</span><span class="constraint Filterable">This field can be filtered on.</span>

string $network

The ad network which the stats are for.

  • var: awStats.Network
long $numCalls

Number of calls.

<span class="constraint Selectable">This field can be selected using the value "NumCalls".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $numMissedCalls

Number of missed calls.

<span class="constraint Selectable">This field can be selected using the value "NumMissedCalls".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $numReceivedCalls

Number of received calls.

<span class="constraint Selectable">This field can be selected using the value "NumReceivedCalls".</span><span class="constraint Filterable">This field can be filtered on.</span>

string $startDate

Starting date (inclusive) of the statistics. Format is YYYYMMDD.

long $totalConvValue

Total conversion rate.

<span class="constraint Selectable">This field can be selected using the value "TotalConvValue".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $valuePerConv

Value per conversion.

<span class="constraint Selectable">This field can be selected using the value "ValuePerConv".</span><span class="constraint Filterable">This field can be filtered on.</span>

double $valuePerConvManyPerClick

Value per conversion (many per click).

<span class="constraint Selectable">This field can be selected using the value "ValuePerConvManyPerClick".</span><span class="constraint Filterable">This field can be filtered on.</span>

long $viewThroughConversions

Number of conversions (view-through).

<span class="constraint Selectable">This field can be selected using the value "ViewThroughConversions".</span><span class="constraint Filterable">This field can be filtered on.</span>

mixed $_checkFields = array(
'cost' => array(
'objName' => 'awMoney',
'type' => 'obj'
),'averageCpc'=>array('objName'=>'awMoney','type'=>'obj'),'averageCpm'=>array('objName'=>'awMoney','type'=>'obj'),'costPerConversion'=>array('objName'=>'awMoney','type'=>'obj'),'costPerConversionManyPerClick'=>array('objName'=>'awMoney','type'=>'obj'),)
  • access: public
Redefinition of:
awComplexObject::$_checkFields

Inherited Variables

Inherited from awComplexObject

awComplexObject::$_cachedCheckFields
 awComplexObject::$_row
Methods
Description | Descendents | Vars (details) Methods (details)
  • access: public
void factory ( $row,  $className)
  • $row
  • $className
Redefinition of:
awComplexObject::factory()

Inherited Methods

Inherited From awComplexObject

awComplexObject::__construct()
awComplexObject::factory()
awComplexObject::get()
awComplexObject::getAsObj()
awComplexObject::getCheckFields()
awComplexObject::getRow()
awComplexObject::getSoapVars()
awComplexObject::getXml()
awComplexObject::isEmpty()
awComplexObject::remove()
awComplexObject::set()
awComplexObject::setRow()

Documentation generated on Fri, 23 Mar 2012 13:44:13 +0200 by phpDocumentor 1.4.3